Joya is part of Norwegian medical team in times of Corona in Italy

Norwegian emergency response team sent to Italy, Bergamo, to support and unburden doctors on site. The crisis team – doctors, nurses, paramedics, as well as logistic manager – do work in full protective gear, to ensure against risks. Part of the protective gear are Joya shoes, the model IQ SR White, so that the team can work in the hospital painlessly, relieving feet, joints and the back. Read full article about our Norwegian heroes against Covid-19 in Italy in the Norwegian daily journal Verdens Gang (VG) here…

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April fools

«IKEA Billy» – you could have been a fantastic shoe experience! We do want to dissolve our April Fool’s joke and make it up to you! VOUCHER-CODE: JOYAAPRIL10 Joya offers a 10% voucher*, to be redeemed ONLINE till the 5th of april. Shop your favorite Joya shoes now and profit from our 10% “april fools’joke”!   *per customer only once and not in combination with other discounts redeemable

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No 1 Brand in Japan

Joya got honored with the award “No 1 Brand” for healthy footwear from the Japan Marketing Research Inc. (JMR) in Japan recently. A special honor for an innovative footwear manufacturer, who made a shoe with a unique swiss sole technology, where healthy walking and standing as well as a strong back are always kept forefront. Read more...

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Cooperation with furniture giant IKEA

Joya announces new cooperation with the swedish furniture giant IKEA. Goal of the cooperation will be to manufacture a fashionable healthy shoe out of used IKEA carrier bags, so that employees and customers can walk especially healthy and comfortable through the endless corridors of the furniture store. The new IKEA shoe is 100% vegan, is called “IKEA Billy” and is made of old IKEA carrier bags and one of Joya’s produced soles, which will connect due to a click-system. The cooperation of the two brands is the result of the IKEA competition, where innovative businesses called upon to contemplate, how...

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