The company

Behind Joya, the softest shoe in the world, stand two young entrepreneurs, Karl Müller and Claudio Minder. Together with a motivated team of around 70 employees, they are responsible for the development, production and sales of Joya. The company's headquarters are located in the picturesque town of Roggwil in Thurgau on the beautiful Lake Constance. Karl and Claudio have a clear vision: "Our goal is to offer our customers a shoe that sets new standards in the comfort shoe sector in terms of walking comfort and health benefits".)

The Swiss feel-good shoe is sponsored by Aktion Gesunder Rücken e. V. (AGR for short) as a back-friendly product. The Swiss comfort shoe thus meets the highest demands placed on a shoe. The most important milestones in the history of Joya can be seen here: