How does Joya develop its shoes?

Ratgeber Technology | Development at Joya

Joya develops shoes with a consistent focus on comfort and movement. The company describes its sole technology as Swiss technology and states that FOREVERFOAM® was developed together with orthopaedists and movement specialists.

Joya combines sole development, material selection, fits and different areas of use into a complete product.

Does this affect you?

  • You want to know how Joya develops shoes
  • You are interested in product innovation
  • You want to better understand the brand
  • You are looking for background on Joya technology
  • You want to understand its origins and development
  • You value quality and research

Possible causes

  • Comfort-oriented product development
  • Technological innovation
  • Different foot shapes
  • Different areas of use
  • Material development
  • Sole technology

What role does the shoe play?

Joya describes its development as an interplay of sole technology, materials, fit and movement support. According to Joya, FOREVERFOAM® is developed together with orthopaedists and movement specialists.

Development elements

  • Sole technology
  • Movement and comfort concept
  • Fits
  • Materials
  • Model and area of use

In brief

Joya was founded in 2008.

Joya describes its sole technology as Swiss technology.

According to Joya, FOREVERFOAM® was developed with orthopaedists and movement specialists.

According to its own company information, Joya operates sole production in Busan.

Products differ in terms of sole, material and area of use.

Company statements should be distinguished from independent sources when assessing scientific claims.

Buying guide

When assessing a technically developed shoe, you should consider more than just marketing terms.

Anprobe-Tipp Warum
Understand the technology What function does it serve?
Check the specific model Technology varies by sole and model
Test the fit Comfort is individual
Consider the area of use Everyday wear, work or outdoor
Distinguish sources Consider company statements and independent studies separately

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Joya was founded in 2008 by Karl Müller and Claudio Minder. The company describes its approach as Swiss footwear expertise; its headquarters are now located in Roggwil in the canton of Thurgau, while its own sole production operates in Busan, South Korea.

Development at Joya - Frequently asked questions

How does Joya develop its shoes?
Joya combines sole technology, fit, materials and a focus on comfort-oriented walking.
Who founded Joya?
Joya was founded in 2008 by Karl Müller and Claudio Minder.
Where does Joya develop its shoes?
Joya describes itself as a Swiss company; its headquarters are located in Roggwil in the canton of Thurgau.
Where are Joya soles produced?
Joya states that it has its own sole production in Busan, South Korea.
Who was FOREVERFOAM® developed with?
Joya states that FOREVERFOAM® was developed together with orthopaedists and movement specialists.
What role does research play?
Joya refers to studies and collaborations; specific claims should be checked against the relevant original studies.
How important is the sole?
It is a central component of the Joya concept, but fit and the overall construction also remain important.
Does Joya develop different types of soles?
Yes. Joya currently describes ACTIVE, SENSO and WAVE.
Does Swiss development mean Swiss production?
No. Development, company headquarters and production are different aspects.
How can I assess the quality?
Consider the material, construction, fit, specific product features and independent evidence.
Are Joya shoes medical products?
No. Joya develops comfort shoes.

Related Topics

Sources

  1. Joya – About us
  2. Joya – Sole technology
  3. Joya – FOREVERFOAM®