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Joya brand launches new look!

Dynamic movements, fresh colors, and pure joy – these were the key aspects in the development of the new Joya look. Our goal is to strengthen the brand's profile and convey what Joya shoes are all about: stylish, high-quality, and comfortable shoes that promote health and provide our customers with more comfort in everyday life.

Another step in sharpening our brand positioning is the introduction of our new slogan: "Shoes for your health". This replaces the old slogan "Bliss for your back".

Neuer Slogan: Schuhe für deine Gesundheit

The new slogan shows how Joya shoes promote well-being and enable a healthy and comfortable wearing experience.

Tips for a Healthy Back

With the right choice of shoes, you can already do a lot for your back. Here are five helpful tips that will benefit your back. Treat Your Back to Comfort: Choose shoes with good cushioning and sole support to relieve your spine.The Perfect Fit: Ensure your shoes fit just right. Opting for too tight or too loose footwear can lead to posture issues and back discomfort.Lower Back Stability: Opt for shoes with a stable heel to enhance your posture and reduce strain on the lower back.Freedom of Movement for a Healthy Stride: Flexibility in the soles is key. They adapt to your natural gait and prevent unnatural postures that can cause back pain.Variety Works Wonders: Rotate your shoes to engage different muscle groups and distribute the load on your back evenly. Your back will thank you for it.With a diverse range of shoe models suitable for various activities and occasions, Joya provides a fitting solution for every need. What sets our shoes apart is our innovative sole technology, ensuring not only exceptional comfort but also a positive impact on your back. Our specially designed soles are engineered to cushion each step, reduce strain on your joints, and promote a healthy posture.

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Comfortable Travel: Tips for the Right Shoes

Sore spots, blisters, and achy feet – totally unwanted issues, especially during a vacation when there's so much to explore and thousands of steps to take each day. Choosing the right shoes can provide a solution to this.

Read more →

Stolzer Sponsoring-Partner des Bodensee Frauenlaufs

Ohne Frauen läuft nichts!Diesem Motto können wir nur zustimmen, weshalb wir in diesem Jahr zum ersten Mal stolzer Sponsoring-Partner vom Bodensee Frauenlauf der Veranstaltungsreihe Mein Frauenlauf sind.

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Ostergewinnspiel: Wimmelbild

Herzlichen Glückwunsch!Wir gratulieren Isabelle J., Andy S., Denise O., Katharina S. und Manuela M. zum Gewinn! Eine Teilnahme am Gewinnspiel ist nicht mehr möglich.

Read more →

How Joya shoes contribute to your back health

Joya shoes are considered to be easy on the back thanks to their innovative sole technology, which has a relieving effect on the back.Joya shoes effectively relieve the back thanks to their innovative sole technology.The soles of Joya shoes are particularly soft and elastic, which promotes a natural rolling movement when walking. This helps to reduce pressure on the spine and joints, which in turn promotes back health. The cushioning properties of the soles absorb shocks and vibrations that occur when walking, thus reducing the strain on the back.

Read more →

How to determine your shoe width

Alongside the shoe size, the shoe width is an important criteria for finding the perfectly fitting shoe! The aim of this width system is to give your foot sufficient freedom of movement and at the same time provide firm support. This results in optimum comfort and the best conditions for maintaining your foot health. The innovative Joya sole technology also ensures pleasant cushioning and pressure distribution.

Read more →

Tips for a Healthy Back

With the right choice of shoes, you can already do a lot for your back. Here are five helpful tips that will benefit your back. Treat Your Back to Comfort: Choose shoes with good cushioning and sole support to relieve your spine.The Perfect Fit: Ensure your shoes fit just right. Opting for too tight or too loose footwear can lead to posture issues and back discomfort.Lower Back Stability: Opt for shoes with a stable heel to enhance your posture and reduce strain on the lower back.Freedom of Movement for a Healthy Stride: Flexibility in the soles is key. They adapt to your natural gait and prevent unnatural postures that can cause back pain.Variety Works Wonders: Rotate your shoes to engage different muscle groups and distribute the load on your back evenly. Your back will thank you for it.With a diverse range of shoe models suitable for various activities and occasions, Joya provides a fitting solution for every need. What sets our shoes apart is our innovative sole technology, ensuring not only exceptional comfort but also a positive impact on your back. Our specially designed soles are engineered to cushion each step, reduce strain on your joints, and promote a healthy posture.

Read more →

Ostergewinnspiel: Wimmelbild

Herzlichen Glückwunsch!Wir gratulieren Isabelle J., Andy S., Denise O., Katharina S. und Manuela M. zum Gewinn! Eine Teilnahme am Gewinnspiel ist nicht mehr möglich.

Read more →

Comfortable Travel: Tips for the Right Shoes

Sore spots, blisters, and achy feet – totally unwanted issues, especially during a vacation when there's so much to explore and thousands of steps to take each day. Choosing the right shoes can provide a solution to this.

Read more →

How Joya shoes contribute to your back health

Joya shoes are considered to be easy on the back thanks to their innovative sole technology, which has a relieving effect on the back.Joya shoes effectively relieve the back thanks to their innovative sole technology.The soles of Joya shoes are particularly soft and elastic, which promotes a natural rolling movement when walking. This helps to reduce pressure on the spine and joints, which in turn promotes back health. The cushioning properties of the soles absorb shocks and vibrations that occur when walking, thus reducing the strain on the back.

Read more →

Stolzer Sponsoring-Partner des Bodensee Frauenlaufs

Ohne Frauen läuft nichts!Diesem Motto können wir nur zustimmen, weshalb wir in diesem Jahr zum ersten Mal stolzer Sponsoring-Partner vom Bodensee Frauenlauf der Veranstaltungsreihe Mein Frauenlauf sind.

Read more →

How to determine your shoe width

Alongside the shoe size, the shoe width is an important criteria for finding the perfectly fitting shoe! The aim of this width system is to give your foot sufficient freedom of movement and at the same time provide firm support. This results in optimum comfort and the best conditions for maintaining your foot health. The innovative Joya sole technology also ensures pleasant cushioning and pressure distribution.

Read more →